The platform is rolling out a updated setting that enables them to lessen the amount of AI-made content appearing in their timelines. This step comes as the platform disclosed that it presently contains over 1 billion AI-generated clips.
Trial and Implementation
The update is undergoing trials over the following weeks before a full-scale launch. This development aligns with a surge in AI-generated material, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly 10% of the fastest-growing content creators on a competing service only show content made by AI. A significant portion of this output is classified as “AI slop”, a phrase for substandard, factory-style content that is typically absurd or bizarre.
Based on user feedback that many people appreciate content created using AI tools, from digital art to educational videos, and we want to give people the option to see more or less of that, based on their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok shared that there are now 1.3bn videos on its app labeled as made with AI. Collectively, more than 100 mn media items are submitted to the service daily, making AI-generated material a limited part of its overall inventory.
User Control Features
Viewers will be able to decrease or raise the level of AI content they view by accessing the topic control option in the app and choosing “AI-generated content”. Other topics that can already be adjusted under the setting include current affairs, clothing, aesthetics, and choreography.
Content Labeling and Policies
The platform’s policies require creators to tag lifelike AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be removed under its terms of service.
In addition, the platform will now add an AI-generated label to content created with its built-in AI features, or identified by an cross-platform project for spotting content made by AI. This action is aimed to stop users from trying to circumvent the labeling process.
Educational Initiatives
The company is additionally establishing a $2 million educational fund for professionals and groups to develop informative material about using AI responsibly. This initiative will support educational bodies focused on educating computer science.
Content Safety Approach
The platform has justified its moderation strategy, following controversy over intentions to lay off a large number of review team members in the UK. It is expected to cut a significant number of roles in its content moderation department in London, with worker representatives and online safety experts expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that human moderation would continue to be important, but AI can shield workers by eliminating the most graphic content before it has to be seen by staff. The company stated a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to the use of its AI tools.
It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is making a difference process content quickly.”
